Matthew R. Gomez's Page

Matthew R. Gómez
(407) 421-9365
mrgomez11@gmail.com

Career profile

A respected multimedia professional with 20 years of experience in journalism, corporate public relations, and marketing communications with an emphasis on higher education and emerging technologies.

Professional Experience

Marketing Communications Consultant/Copywriter (clients listed below)

Wellness Research & Consulting, Royal Palm Beach, Fla. July 2009-present
Primary writer and alternative health researcher for Dr. Al Sears, M.D., a published author and well-known authority on alternative medicine, vitamin supplements, anti-aging medicine, general health and wellness. Health writer and researcher of Doctor’s House Call newsletters reaching 100,000+ subscribers.

Kaplan University, Fort Lauderdale, Fla. Feb. 2009-present
Lead marketing copywriter for the national launch of an online student relationship management project. The project complements a highly visible multimedia advertising campaign and is expected to drive $2 million in tuition revenues to Kaplan University.

Dynamic Campus, Orlando, Fla. April 2009-present
Freelance writer of news articles and PR consultant for promotion of content leading to revenue generation within the higher education technology marketplace.

Campus Management, Boca Raton, Fla. Feb. 2008-present
Freelance author of client case studies highlighting the use and integration of Campus Management products and Donor2.com fundraising software.

Strategic Profits, Delray Beach, Fla. Aug. 2007-Dec. 2007
Lead researcher, blog writer and proprietary content developer for a business growth firm in the Internet marketing field. Responsible for key research and development for portions of The Attention Age Doctrine, Part 2, a free online report about Web 2.0 marketing that attracted more than 20,000 downloads in its first 24 hours after initial release.

Freelance News and Feature Writer, Orlando, Fla. Ongoing since 1991
News reporter, feature writer, and stringer for The Associated Press, The Wall Street Journal, Catholic News Service and Insight Magazine. Travel assignments to Puerto Rico, Dominican Republic, Costa Rica, Monaco, Mexico, and Chile. Author of a business-related e-book and a children’s book manuscript.

Editorial, Public Relations and Marketing Communications Leadership

Online Managing Editor / Community Manager March 2008-Nov. 2008
Boat International Media, Fort Lauderdale, Fla.
Editorial leader responsible for launch of DOCKWALK.com. Developed and implemented plans for editorial content. Assignment editor for freelance contributors and bloggers. Community manager for more than 5,000 registered users within the first five months of successful launch.

Chief Online Editor, NewsMax.com Sept. 2005-Aug. 2007
NewsMax Media, West Palm Beach, Fla.
Managed content for industry- leading news and opinion Web site. Directed assignments, selected stories, and edited submissions from staff reporters, various wire services and network of freelance contributors.

Director, Public Relations June 2004-Aug. 2005
Channel Intelligence, Celebration, Fla.
Primary media and analyst relations for a privately held e-commerce company with more than 100 manufacturer clients and 400 retail partners worldwide.
- Wrote case studies about client success stories for online publication and marketing collateral
- Created daily updated Web log (blog) on key industry topics and corresponding media coverage
- Fostered relationships with Forrester Research, Jupiter Research, The Aberdeen Group and IDC

Director, Media Relations Aug. 2001-Jan. 2004
Collegis Inc., Maitland, Fla.
Primary media contact for a $100 million higher education services corporation based in suburban Orlando, Fla. Responsible for external and internal corporate communications for Collegis and its more than 100 college and university clients nationwide.
- News editor for corporate portal and primary contributor of Web content and sales/marketing
- Spokesperson at higher education trade shows, seminars and industry events
- Author/researcher of ROI case studies that highlighted cost savings, to support academic and administrative technology outsourcing
- Conceived and directed media relations plans for expanded news coverage

Manager, Marketing Communications Jan. 2000-May 2001
DigitalOwl, Winter Park, Fla.
Media liaison for executive management team, national public relations firm and mass media. Wrote press releases, marketing collateral and Web site content to creatively advance corporate initiatives and facilitate branding of company products, benefits and personnel

Assistant Editor March 1997-Jan. 2000
Orlando Sentinel Communications, Orlando, Fla.
Central Florida Family Magazine and Black Family Today
Award-winning editor/writer within nationally acclaimed family magazines division of Orlando Sentinel Communications. Created and coordinated original content for family and ethnic magazines.

Education

Rollins College, Winter Park, Fla. 1999-2001
Master of Arts, Corporate Communication and Technology
Graduated Summa Cum Laude
Winner, Rollins College MACCT Director’s Award
Winner, National Association of Hispanic Journalists scholarship (1999)

Temple University, Philadelphia, Pa. 1985-1989
Bachelor of Arts, Journalism
Winner, National Association of Hispanic Journalists scholarship (1988)

Ealing College of Higher Education, London, U.K. Autumn, 1987
Study semester abroad program via University of Wisconsin-Platteville